From the book QUALITÉS OBJECTS D’ EN FRANCE by Bernard Chapuis

Furthermore, access to the cannery is almost as restricted as admission to Eton: 100 % of the candidates must be Breton, that is to say wild, right size and optimal fat.

Concerning morality, the Rödel Recipes and Instructions Book is unequivocal: “Frozen and deep-frozen sardines, whatever their apparent quality and presentation, will be systematically turned away. This rule tolerates no exception.” Only sardines freshly recruited during the five months of the fishing season will be allowed to pass the cannery barrier; frozen and deep-frozen sardines that have queued in vain will be rejected. Endowed with such a pedigree, the Rödel sardine becomes the indispensable companion of chosen moments.

The process from 1893

preserved till today

RÖDEL’S SARDINES
The Secret of Perfection

Not all sardines

are equal.

Original Sardine Pilchard

A small fishing boat sets out each morning to a carefully selected location, returns the very same day, and the fish are processed while still fresh. Rödel indicates on each lid when, by whom, and where the fish were caught.

A drawing of a man in a suit and glasses riding on top of a fish with a smiling face, with the text 'SARDINES Club' below.
Green circular logo with two leaves and the text 'ECO Friendly'.
MSC Certified Sustainable Seafood logo with blue background and white text
Circular logo with a blue background, yellow outer ring, and a white lighthouse in the center. Text in the yellow ring reads "PRODUIT EN BRETAGNE 5."